What Changed My Mind About AI in Photography and Film

Like a lot of creatives, I’ve been quietly concerned about AI—and how quickly it’s advancing and being adopted across industries, especially in photography, film, and creative production.

Will photographers and filmmakers be replaced by AI? Will creatives be able to be relevant?

Will we lose the soul of creativity to algorithms and prompts?

Will photoshoots and film sets become relics of the past?

Will creative collaboration—those magical on-set moments—just… vanish?

The future is always uncertain, but with this on the horizon, it feels especially murky.

Still, I know what I have to do: lean in. Like every big wave of change before, this one’s not going away. Adapt or get left behind, right?

I’ve started using AI in small but very helpful ways across my business—streamlining parts of my workflow, generating ideas, getting more organised, and removing or extending backgrounds at lightning speed 😉. But I’ve been hovering at the surface. Curious, but cautious…very cautious.

My partner recently suggested I sign up to a newsletter called Superhuman—a short, sharp daily read about what’s happening in the world of AI.

It’s a simple concept, but in just a few days, my whole mindset has flipped.

Instead of absorbing more fear-driven hot takes, I was discovering AI tools that actually help creatives: pitching ideas, mocking up visual concepts, testing bold new campaigns—fast and affordably. I started to see what’s possible, instead of what might be lost.

Here’s what really shifted:

AI doesn’t kill creativity. It amplifies it.

It removes barriers that used to slow us down—budgets, access to resources, time. Now, if you’ve got a wild idea and the right platform and prompt, you can more or less bring it to life in a way that we haven’t been able to before. You can play. You can experiment. You can pitch something bold and back it up with visuals—without a full production budget (and it’s only just the beginning).

Yes, the industry, expectations, standards and budgets will continue to shift. AI-generated (and ai-enhanced) content will flood the internet (it already is) but perhaps we’ll be able to express ideas in a way we’ve never been able to before.

It also makes the real craft—the human touch, the storytelling, the energy of a great crew—more sacred. More special. More worth investing in.

Instead of seeing doors close, I’m starting to see new ones open.

I’m excited. Energised. Ready to explore, play, and keep building a creative career that evolves with the times.

Want to chat more about how AI’s impacting creative production? Or how we’re using it in our production process without losing the magic? Slide into my DMs or drop me a line here.

Here's a little test I did with one program. The video starts off as the original photo I uploaded into the software and then within minutes it had turned it into a 3D looking video with added wing animation.